Hugh van Praet

Sales Consultant New Markets
Coach & Mentor

I’m Hugh van Praet, Principal at Guiding Progress. With Sales Executive experiences at companies like Oracle, IBM, and high-tech start-ups, I thrive on elevating individual and business performance. 

Since 2017, I’ve been guiding tech companies in commercial growth as a mentor or a consultant, specialising in refining their go-to-market strategies for new markets. 

Having lived and worked in both North America and Europe, I bring a global perspective to every project.

customer-experience-specialist-hugh-van-praet

Empower Your Tech-Oriented SME with New Insights

Welcome to Guiding Progress, where we specialise in guiding technology-oriented SMEs through pivotal commercial development stages. Our consultancy & interim management company focuses on three critical areas:

  1. Assess & Design your local and global Go-To-Market strategy.
  2. Elevate or define your partnership strategy for maximum impact.
  3. Address operational commercial challenges to streamline your growth.

Primarily servicing services companies and SaaS vendors, we excel in refining partnership strategies and optimising sales cycles with a customer-centric approach, propelling sustained company growth. 

By collaborating with us, our clients create an environment that not only fuels business expansion but also attracts top talent and retains the best team members. We prioritise enhancing the customer experience, creating a workplace where employees flourish and contribute to the company’s long-term success.  

Let’s take the first step together by understanding your goals and exploring how we can assist in your journey towards growth and improvement. 

My ideal individual clients

You need a professional sounding board
The freedom of being able to make all the decisions can also be a curse. Sometimes you just need to bounce ideas around and hear a different voice.
Digital vs Human part

Digital isn’t replacing the human part of relationships. The human part is becoming more valuable, but how to leverage that in the digital world.

Networking opportunities

Working for yourself doesn’t have to mean being alone. Join a community like-minded of entrepreneurs and sales professionals to leverage best practices.

My ideal individual clients

You need a professional sounding board
The freedom of being able to make all the decisions can also be a curse. Sometimes you just need to bounce ideas around and hear a different voice.
Digital vs Human part

Digital isn’t replacing the human part of relationships. The human part is becoming more valuable, but how to leverage that in the digital world.

Networking opportunities

Working for yourself doesn’t have to mean being alone. Join a community like-minded of entrepreneurs and sales professionals to leverage best practices.

My clients might be going through

4 Customer Experience Mistakes Businesses Make

While helping businesses as a customer experience specialist, I’ve identified a few common mistakes that can quickly turn a positive customer experience into a negative one.


Besides these common mistakes as an example, please feel free to download “How to Build Effective Customer Experience Feedback Surveys” with the link below.

1. Not Asking For Feedback

One of the most common mistakes businesses make is not asking for feedback from their customers. This can be a missed opportunity to learn about what your customers want and how you can improve your business.

2. Not Listening to Feedback

Even if you do ask for feedback, it won’t do you any good if you don’t listen to it. Make sure you take the time to read and understand what your customers are saying. This will help you make the necessary changes to improve your business.

3. Not Responding to Feedback

Another mistake businesses make is not responding to feedback. This can make customers feel like their feedback is not important to you. (Make sure you take the time to respond to feedback, even if it’s just to say thank you.) But to react appropriately and not like 61% of all employees, they need to buy into the ethos and values of the company they represent.

respond

4. Not Being Empathetic

Empathy is one of the most important things in customer service. So, remember to take the time to put yourself in your customers’ shoes and see things from their perspective.

Companies that trust us

For YOU

Coaching, Mentorship for Managers, Employees and Other Professionals

We help middle managers or business owners in two areas:

  • Build clarity about how they can grow their profession or business.
  • Enhance skills needed to get there.

We do this through a seven-week program, as mentioned in the “For You” tab. Our experiences with Oracle, IBM, startups, and receiving a mentorship award allow us to call ourselves “employee experience specialists” and “customer experience specialists”.

Why Guiding Progress?

Our mission as a customer experience specialist is to help businesses of all sizes reinvent the way they think and operate. We see business success as the result of a series of behaviors.

We’ll work with you to identify simple changes that will supercharge performance, customer experience, and ROI, embracing the digital revolution and harnessing the power of human connection.

Our values are Do More with Less, Embrace & Drive Change, and Build Open & Honest Relationships.